How Do Gyms Profit from the Multisport Card Program?
How Do Gyms Profit from the Multisport Card Program?
Blog Article
Ever wondered how much your gym earns when you use your Multisport Card? Many people enjoy the benefits of this convenient access to various gyms and wellness centers, but there’s often confusion about how much profit gyms actually make from these visits. In this article, we’ll take a closer look at how the Multisport Card program works for gyms and how they make money from it. For a deeper dive into the topic, check out karta multisport ile zarabia siłownia.
What is the Multisport Card?
The Multisport Card is an employee benefit in Poland and several European countries. Provided by companies like Benefit Systems, it allows users to access a wide range of gyms, pools, and wellness centers for a single monthly fee, typically covered by their employer. For the gym, it’s a way to attract more visitors without the usual upfront costs associated with traditional memberships.
Why Do Gyms Participate in the Multisport Program?
So, why do gyms agree to let Multisport users in without requiring them to pay directly for membership? The main draw for gyms is exposure and the promise of increased foot traffic. Many gyms believe that being part of the Multisport network helps them attract new members who might not have considered the gym otherwise.
How Do Gyms Get Paid Through the Multisport Program?
When Multisport members check into a gym, the gym gets a small payment. Typically, gyms earn between 5 and 10 PLN per visit from a Multisport user. This is significantly lower than what a regular member might pay for a single drop-in session (usually 20-30 PLN). While the per-visit payment may seem small, the volume of visits from Multisport members can add up over time.
How Much Do Gyms Really Make?
To put this into perspective, let’s say a gym receives 1,000 visits per month from Multisport members. If the gym earns 7 PLN per visit, that would bring in 7,000 PLN in revenue. While this seems like a decent amount, the expenses associated with running a gym—staffing, utilities, maintenance—mean that the profit margin is much smaller than it appears at first glance. By contrast, 100 regular members paying 100 PLN each would generate 10,000 PLN in revenue with far fewer costs.
Challenges for Gym Owners
One of the key challenges for gym owners participating in the Multisport program is that the earnings per visit are lower than expected. More visitors also mean higher operational costs, such as increased wear on equipment, higher cleaning costs, and more staff hours. Additionally, overcrowding can occur as gyms are flooded with Multisport users, which may negatively impact the experience for regular members.
Can Gyms Negotiate Better Deals?
Gyms can try to negotiate better rates with Multisport, but it’s not always easy. Larger, more popular gyms may have more negotiating power, while smaller gyms often have less leverage to improve their payment terms. Opting out of the Multisport program is also an option, but it means losing the visibility and foot traffic that comes with being listed on the Multisport platform.
Hidden Benefits for Gyms
Even with the lower payments per visit, gyms still see some benefits from participating in the Multisport program. The influx of visitors helps keep the gym busy, which in turn can boost word-of-mouth referrals and the gym’s reputation. Additionally, some gyms use this opportunity to upsell other services, such as personal training or exclusive classes, which are not included in the Multisport package.
Conclusion
The Multisport Card is an excellent benefit for employees, but it presents a complex business model for gym owners. While it brings more people through the door, the financial return per visitor is relatively low. Gyms must weigh the benefits of increased exposure and foot traffic against the strain it places on their resources. Finding ways to leverage the Multisport program creatively can help gyms make the most out of it.
If you want to learn more about how gyms make money from the program, take a look at karta multisport ile zarabia siłownia.
Report this page